February 2010
3 posts
Experience Is The Product →
User Experience Best Practices →
November 2009
6 posts
The Download: Smart guide to... Cloud computing →
The term cloud computing has become something of a buzzword. It refers to the practice of storing information - such as emails, photos and documents - on web apps that can be connected to at any time, rather than on localised operating systems like Microsoft Windows.
UK online retail market to hit £25bn in 2010,... →
Nearly seven in 10 people will buy some of their Christmas gifts online this year, new research claims. The research, carried out by accountancy firm Deloitte, claims the online retail market, worth £9bn in the UK in 2005, will leap to £25bn by 2010, as more consumers switch to the convenience of online purchasing.
“Total minutes spent on Facebook increased nearly 700 percent year-over-year,...”
– Nielsen Online
Cosmo posts September ABCe of nearly half a... →
Twitter in partnership with Orange for UK first →
It is the first mobile network to do an MMS deal with Twitter. Users send picture messages to 86444 and they are uploaded to Twitter via a picture platform created by Orange called Snapshot.
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October 2009
1 post
August 2009
1 post
11 ways to use images poorly in slides →
June 2009
3 posts
Tweetable Career Advice From Nine Under 30 →
“Work your ass off. Love people/brands/culture. Embrace your crazy. Remember it’s just advertising. And dance whenever possible. It helps.”
“These communications, in their ease, inexpensiveness, and abundance, suffer less...”
– Lingering
Tips For Students
DON’T be nervous.
DO be courteous and polite.
DON’T expect other people to make all the effort. That’s your job.
DO believe Newton’s third law of motion: for every action there is an equal and opposite reaction. If you put in a lot of effort, you’ll get out a lot.
DON’T cut & paste the same letter into several different emails.
DO make it personal. Think of ways that will get you noticed from...
May 2009
12 posts
“By identifying the most convenient means of contact, the insurer avoids this...”
– Insurance Times - Pick the right platform to get personal
“Consumers who have grown up during the past 15 years are completely at home in a...”
– The end of the age of free |
Media |
The Observer
Introduction to the Real Time Web
→
Managing Generation Y - the Facebook Generation →
Making presentations in the TED style →
The strategy behind the Tesco Clubcard relaunch →
‘Tesco has realised that it must go back to putting individual needs at the heart of what it does”
Sleep documentary a primetime winner for BBC One →
BBC One’s ‘10 Things You Need to Know About Sleep’ pulled in 4.1m viewers to win the primetime slot, capturing 18.9% of the 9pm-10pm audience, according to unofficial overnight figures.
Volkswagen named Cannes Lions Advertiser of the... →
February 2009
3 posts
IKEA Storytelling →
Lessons from the art of storyboarding →
“Storyboards allow film makers to see a blueprint of the movie before going into production. You tack them (your sketches/ideas in visual form) up on the wall so you can see the entire sequence, flow, continuity, etc. Storyboards are an effective, inexpensive way to develop the story. You can “board it up” on the wall and see if it works. Because ideas can be changed easily and...
January 2009
2 posts
226. Arabic Versions of Global Packaging Logos. -... →
225. Arabic Versions of Global Brand Identities.... →
December 2008
5 posts
Hallelujah - 20 facts about Leonard Cohen's... →
Organ Grinder: Top 10 viral ads of 2008 →
World's Next Great Cities @ Forbes →
Our rankings are from the MasterCard Worldwide Emerging Markets Index, which ranks 65 cities in 30 emerging markets on the basis of eight criteria: business environment; economic growth; economic environment, which assesses credit markets and investor protection; and the financial services environment, measuring the size of equity, bond, derivative and commodities trading. Then, the rankings...
November 2008
14 posts
Coming up with a 'best ad books' series soon, 100...
Write or Die →
Write or Die is a web application that encourages writing by punishing the tendency to avoid writing.
G.M.'s Hot Cars Are Good for the Gays! →
Sponsored by forward-thinking manufacturer General Motors, the event was intended to showcase the car maker’s ongoing (and often groundbreaking) support of the LGBT community, as well as the new products from their three gay-identified brands: Saturn, Saab, and Cadillac. “We make cars. Gay people buy cars. It’s a perfect fit,” said Shad Balch, The General’s environment and energy communications...
Printed word still has power to persuade the... →
More than 550,000 people have signed The Sun’s petition demanding that Haringey council sack the social workers involved in the wretched case of Baby P. That is more than ten times the number who formally complained about Russell Brand and Jonathan Ross, but no council employee has yet resigned, while several from the BBC have gone.
A Brief Should be Brief
A brief can sometimes be a mind dump from the account group.
The things the client wants to highlight.
The things the client doesn’t want highlighted, but wants mentioned.
The new direction the advertising must take.
The nod in the direction of the old advertising.
Pretty soon, you’ve got so much information your head is swimming.
The job looks insurmountable, your energy is sapping away....
Omnicom agency (TBWA) linked to Lewis Hamilton... →
Lesson learnt - when microsites go wrong: A Spanish hate website directing racist abuse at new Formula 1 world champion Lewis Hamilton has been revealed as being owned by Omnicom ad agency TBWA Group.