DON’T be nervous.
DO be courteous and polite.
DON’T expect other people to make all the effort. That’s your job.
DO believe Newton’s third law of motion: for every action there is an equal and opposite reaction. If you put in a lot of effort, you’ll get out a lot.
DON’T cut & paste the same letter into several different emails.
DO make it personal. Think of ways that will get you noticed from the other 15,000 students.
DON’T send all your work in one pdf.
DO save something for the actual meeting.
DON’T ask for feedback on your work via email – it takes too long.
DO make an appointment to see them. Talk to them face-to-face.
DON’T expect an instant response from hello@ addresses.
DO remember that even the most well-meaning of agencies mess up sometimes.
DON’T get arsey/ disappointed with this. It’s life.
DO send them a polite reminder after a few days. If you don’t hear anything after three efforts, they’re probably trying to tell you something.
DON’T expect to get a placement after your first book crit.
DO try harder.
DON’T go around for 6 months with the same portfolio, waiting for someone to like it and give you a job.
DO change your portfolio for different agencies. All agencies are different, so why would you expect them to all like the same portfolio?
DON’T think that people are right or wrong.
DO remember that it’s just their opinion.
DON’T put awards work in your portfolio unless it actually won.
DO put it in a separate section at the back if you’re really desperate.
DON’T expect all the advice given here to be correct.
DO feel free to add your own advice.