Advertising & Brand Management

A blog with a lot of content that has been used and abused for three years during an advertising and brand management course at the Manchester Metropolitan University Business School (2007-2010).

Me: 08-09 Year 2 course rep with a slight account planning bias. This is not written by anyone working for MMU.

May 13, 2009

The strategy behind the Tesco Clubcard relaunch

‘Tesco has realised that it must go back to putting individual needs at the heart of what it does”

2 years ago • Notes