“ Consumers who have grown up during the past 15 years are completely at home in a world where much of what they want to hear, see or read will cost them nothing. True, in the case of some films and TV shows, the practices involved may skirt around the law a bit. Generally speaking, though, culture has become a happy free-for-all. Now may be the time to pay the bill.
Advertising & Brand Management
A blog with a lot of content that has been used and abused for three years during an advertising and brand management course at the Manchester Metropolitan University Business School (2007-2010).
Me: 08-09 Year 2 course rep with a slight account planning bias. This is not written by anyone working for MMU.
Me: 08-09 Year 2 course rep with a slight account planning bias. This is not written by anyone working for MMU.
May 13, 2009
