Advertising & Brand Management

Sponsored by forward-thinking manufacturer General Motors, the event was intended to showcase the car maker’s ongoing (and often groundbreaking) support of the LGBT community, as well as the new products from their three gay-identified brands: Saturn, Saab, and Cadillac. “We make cars. Gay people buy cars. It’s a perfect fit,” said Shad Balch, The General’s environment and energy communications specialist, and one of the company’s openly gay spokespeople. “The LGBT community are also early adopters of new technology,” he went on. “So in addition to showing support for our people, events like this are just being smart about where to put our resources”