Why simple things matter: Design is about many things. Above all, it’s about clarity, and intentions and about putting yourself in the position of the end users (or the customers, students, audience, etc.). When designs are not well thought out, even though it may all look good from our point of view, users get frustrated, confused, or even angry. Anyone who has used a poorly designed user interface on a mobile phone, for example, or gotten lost while following the signs on the freeway in a new city understands these feelings. And anyone who is squinting to see a figure or read a quote on a PowerPoint slide is experiencing a bad design of sorts. (via Presentation Zen: Design means putting yourself in the user’s shoes)
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